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What's On Your Mind?

Bruce Murdy, President
Hear what sets Rawle Murdy apart from other communications agencies.
Bruce Murdy, President

Having been at the firm for more than 25 years, Bruce certainly has an eye for what sets Rawle Murdy apart. Here we put a special emphasis on relationships – both within our walls and with our clients. We don’t seek to be your agency, but rather your partner.
Erin Watson, Director of Public Relations & Social Media
Find out what social metrics really matter and how they impact your bottom line.
Erin Watson, Director of Public Relations & Social Media

Social Media is compelling for many reasons, but one of those is strength in measurement. Likes, tweets, follows, comments, shares, connections, interests, trends. It’s all available data – but it can be overwhelming. Which made us ask… when it comes to social, what metrics really matter?
We’ve honed in on five social media metrics that seem to actually have an influence outside of social networks: Reach, Influence, Sentiment, Time Together and Action. Each of these leads to customer acquisition, frequency of visit and spend, lower costs and improved customer satisfaction, all clearly impacting the bottom line.
John Kautz, Director of Brand Leadership
Discover the difference between knowing who your customer is and what your customer cares about.
John Kautz, Director of Brand Leadership

Anyone can give you data about your customers, but what can they really tell you about them? Rawle Murdy loves to uncover more than just data – insights, like what makes consumers’ eyes get wide with excitement, what gets them out of bed ten minutes early on a Monday or even what makes them grind their teeth at night.
Through in-depth research ranging from one-on-one discussions and trend analysis to segmentation studies, we are able to shed light on consumer insights that have nothing to do with demographics. But everything to do with why people choose (or don’t choose) your brand.

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